Building a Better Marketing Plan
April 14, 2010

Time:	8:30 am - 4:30 pm
Place:	Grant MacEwan University, Robbins Health Learning Centre, 10910 104 Avenue
Duration:	Full day

Details:

Participant feedback from this course, offered last fall, was overwhelming positive. Participants will leave the workshop with practical tools on how to build an effective marketing plan. The course will cover the fundamentals - the potential elements of a marketing plan (creative, media, online, PR, etc) as well as brand equity and the importance of consumer insight.

Registration Information:

FEES: ACA Members: $360 + GST / Non-Members: $600 + GST / Advertising Club of Edmonton Members: $480 + GST

Click here for the course registration form.

Contact: Davina Wong with the Association of Canadian Advertisers (ACA) at dwong@acaweb.ca or 1 800 565 0109